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More and more each week the Internet is being used as an effective marketing tool reaching consumers in more diverse ways. The traditional advertising channels are still viable today but require online support in an unprecedented way. Topaz Digital Media facilitates this demand, providing the services and skills required to effectively deploy a project across all of the media channels.
Although the technology is in a state of constant flux the one thing that remains the same is content. Quality content is what excites and delights the viewer, it's what keeps them coming back for more and keeps you at the front of their mind. This revolution began with podcasting, effectively downloadable radio shows that can be listen to on an MP3 player whilst out and about. People suddenly had the ability to produce and record their own radio shows and distribute them freely over the internet. It wasn't long before the radio and TV stations caught on and now almost every radio show is also available as a podcast. It's radio on demand! Largely driven by iPod sales and Apples relentless development video podcasts began to appear. Vodcasts, as they are known, now put public service broadcasting firmly in the hands of the consumer and a prolification of programming followed. Anything from the A to Z guide to living through to recipe shows. Anyone with a camcorder was now a broadcaster in their own right. The next step that technology is taking is bridging the gap between the PC and the living room. In the past, if people wished to use the computer they would use the PC and if they wanted to watch TV they would sit in their front room. These boundaries are being blurred by the release of set top boxes that stream video from the net, often in high definition, to a living room TV. Now all the podcasts and vodcasts are available like ordinary TV channels. New software is appearing to facilitate peoples desire to watch what they want when they want. Joost the online broadcaster and the new BBC iPlayer allows viewers to catch up with or view content they have missed or isn't available in the mainstream. Topaz Digital Media specialise in utilising these tools and producing content for them professionally and ensuring that video is a cost effective solution. Add to that our vast experience within the print industry and you have an Agency that can deliver your message directly to your target market utilising all forms of media from print to internet and everything in between. Topaz belives in total marketing, the ability to respond and deliver consistant quality content across all the channels without fuss.
Everything, everywhere...